Covid-19 and matchday revenue of the 10 richest football clubs

It is always good to read Deloitte’s Football Money League annual publication and I was particularly interested to see what impact Covid-19 had on the revenue streams of the top 10 highest revenue generating clubs. It is estimated by Deloitte that this year’s Money League will have missed out on over €2 billion of revenue across the 2019/20 and 2020/21 seasons. This is primarily driven by matchday revenue – ticket and corporate hospitality sales.

Matchday business operations are the foundation for a club and they also help to dive other aspects of their business model. Although fans will want to return to grounds to support their team it remains uncertain how and when clubs can return to pre-Covid-19 revenue levels. One has to think more about the clubs in the lower divisions as the vast majority of their revenue is from spectators through the gate.

The table and chart below shows the top 10 highest revenue generating clubs in 2020. They also compare the matchday revenue between 2019 and 2020 and the difference expressed as a percentage. All but Tottenham Hotspur have experienced a decrease in matchday revenue with Juventus experiencing the biggest percentage fall – 36%. Tottenham was the only club in the Money League top ten to record an increase in matchday revenue. Despite the impact of the pandemic, matchday and commercial revenue grew to €107.7m (up 16%), demonstrating the revenue generating potential that Tottenham has unlocked through its new stadium. This was the largest amount of matchday revenue generated by any of the Premier League clubs in the year ending June 2020. Juventus and Manchester City generated much lower level of matchday revenue relative to other clubs – Juventus generated €42.3m (down 36%) and Manchester City €46.7m (down 24%).

Source: Deloitte’s Football Money League 2020
Source: Deloitte’s Football Money League 2020

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