Behavioural Economics – how to get up in the morning

Below is a clip from PBS regarding Behavioural Economics. Some interesting inventions here to try and get you up in the morning as well as reducing your food intake. It challenges our bad habits.

SENDHIL MULLAINATHAN, Harvard University: We’re used to biological science or semiconductors leading to new inventions. But now we’re starting to see how behavioral science, just not new technologies, but new understandings of the human mind, are leading to new inventions

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