Since the GFC in 2008 the world seems a happier place to be than it was before the event. This is according to a Ipsos a research company which completed a poll of 19,000 adults in 24 countries. However the term happiness is self-reported and the term means different things to different people. According to The Economist two conclusions have emerged from the data:
1. Large, fast-growing emerging markets do not share share rich industrialised pessimism. The happy countries got even happier – Turkey, Mexico, and India. Incidently even considering the tsunami and the nuclear accidents Japan’s ‘very happy’ category increased.
2. Happiness levels tend to rise with wealth and then plateau – The Easterlin Paradox. This usually happens when a country’s national income per head reaches around $25,000 per annum. But the highest levels of reported happiness are in the poor and middle income countries – Indonesia, India, and Mexico. In rich countries the levels range from 28% in Australia to 13% in Italy and 11% in Spain. Most Europeans are gloomier than the world average.
Levels of income seem to be inversely related to happiness and one can see that happiness depends on a lot more than material welfare. One just has to look at the Bangladeshi cricket supporters in the recent test with the Black Caps. Plenty of happy faces with an average income of $1,883 per annum and ranked 151 by the World Bank.