Airline prices: 2014 – 2018 and dynamic pricing

Another great graphic from The Economist showing the change in the price of an economy class ticket for both short-haul and long-haul flights. Routes longer than 5,000km have generally seen price drops of 30% and 50% on some transatlantic routes.

Reasons for the drop in fares:

  • Fuel costs have come down – 2014 = US$0.81 / litre – 2016 = US$0.22 / litre
  • Increasing long-haul competition from low-cost carriers
  • More fuel efficient planes = lower costs
  • Subsidies to state owned e.g. China
  • Major airline deregulation
  • Airlines have become much better at making more efficient use of their planes – i.e. having them full

Airlines and dynamic pricing

To the average buyer, airline ticket prices appear to fluctuate without reason. But behind the process is actually the science of dynamic pricing, which has less to do with cost and more to do with artificial intelligence. See video below from Tom Chitty of CNBC

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